Analyze the overall size of the US snack market, its growth rate, and projected trends for the next few years. Identify sub-segments within the market (salty snacks, healthy snacks, sweet snacks, etc.) and their respective performances.

Understand the US snacking consumer. This includes demographics like age, income level, geographic location, and psychographics like health-consciousness, convenience needs, and flavor preferences.

Research the major distribution channels for snack products in the US, including supermarkets, convenience stores, online retailers, and club stores. Analyze the strengths and weaknesses of each channel for your specific brand.

Research existing snack brands in your chosen category. Analyze their product offerings, pricing strategies, marketing tactics, brand image, and target audience.

Identify your brand’s unique selling proposition (USP) compared to existing competitors. This could be unique flavor profiles, organic ingredients, innovative packaging, or a specific dietary focus.

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